Assignment: Enterprise Marketing
Changing the Ways to Connect Probably one of the biggest changes that people are experiencing as a result of new technologies is that they are always connected. In fact, many feel tethered to their mobile phones, tablets, or laptops to such a large extent that they must be available at all times so that they can respond to requests from their supervisors, colleagues, or cus- tomers. As a result, the boundaries between work and play have become blurred, now causing people to struggle even more with work–life balance.
Businesses are still trying to understand the technological advances that have become commonplace. Many in the workforce find that their technology at home differs from that at work and prefer those at home. For example, while although many use social media tools on their tablets, laptops, or smartphones during the weekend at home, on Monday morning, they find themselves working on an older desktop system with slow access to the files and Web‐based systems they want to use for their work.21 They find this quite bothersome. In fact, a Cisco Systems survey of young professionals and college students found that one in three believes the Internet is as important as air, water, food, and shelter. Two people in five say they would accept a lower‐paying job that had more flexibility with regard to device choice, social media access, and mobility over a higher‐paying job with less flexibility.22 In commenting on the survey findings, Marie Hattar, vice president, Enterprise Marketing, Cisco, stated:
The results of the Cisco Connected World Technology Report should make businesses re‐examine how they need to evolve in order to attract talent and shape their business models. Without a doubt, our world is changing to be much more Internet‐focused, and becomes even more so with each new generation.
CIOs need to plan and scale their networks now to address the security and mobility demands that the next generation workforce will put on their infrastructure, and they need to do this in conjunction with a proper assessment of corporate policies.23
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